Japanese Pantry

5x Average Return On Ad Spend (ROAS)

79% increase in total store sales

The Challenge

Japanese Pantry, an online store that offers a wide variety of authentic Japanese spices, sauces and snacks, was struggling to generate sales through their existing Google ads campaigns. Their low ROAS of 0.3 initially was making it difficult for them to scale their campaigns and reach their target audience. Some of the key challenges faced by the client were:

  • Lack of brand awareness
  • Low website traffic and sales
  • Inaccurate Conversion Tracking

The Solution

We implemented a strategic plan to help the client optimize their campaigns and achieve their goals. The following steps were taken:

  • Launching campaigns for their best selling products
  • Initiating a campaign to capture conversions
  • Setting up conversion tracking and Google Ads remarketing tags
  • Optimizing their product feed
  • Adding audience signals such as customer list and in-market audience

The Results

Our strategic approach has helped the client achieve the following results:

  • 500% increase in ad revenue
  • 500% increase in return on ad spend (ROAS)
  • 79% increase in total store sales
  • 24% increase in conversions
  • 2.29% increase in conversion rate
  • $14 average cost per purchase
  • 10% decrease in CPCs

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