When we signed the client, they had not run paid ads before thus we were tasked with setting the systems up, launching initial test campaigns and formulating a prospecting and scaling plan with a limited budget starting out.
To sustain the ads ideally, we needed to shoot for a low cost per purchase to generate a ROAS of at least 5x the ad spend.
Some of the key challenges faced by client were
We conducted a deep analysis of the brand from all angles to identify opportunities for growth and come up with a solid strategy so as to achieve our goal. Here’s what we implemented so as to achieve their goals;
As a result of the intensive research we carried and implementation of the strategic approach we came with, we were able to achieve the following results;