The Balanced Atlas

Increased the number of leads by 125%

Improved the conversion rate by 167%


The Balanced Atlas is a website run by Dr. Jeff Scholten, a chiropractor who offers upper cervical chiropractic care. Back in 2014-15, they started google PPC campaigns but they were facing higher CPCs and 0 ROI.


To help Balanced Atlas improve its marketing performance, we developed a comprehensive plan focused on improving the patients'/customers' experience through a variety of google PPC search text ads and smart campaigns targeting their landing pages.

The Approach

After analyzing the client's past campaigns and conducting thorough audits, we identified several areas for improvement to increase overall marketing metrics. One key area that stood out was the lack of targeted keywords and ad reaches limitations due to google ads policies.


Our approach helped The balance Atlas improve its customer experience and attract more qualified leads. By creating targeted campaigns and ad copies and improving the targeting by scheduling ads, we were able to increase the relevance of their ads to potential customers. This led to improved engagement and higher click-through rates.

Through our efforts, we were able to achieve the following results for The Balance Atlas:

  • Increased the number of leads by 125%
  • Reduced Cost per Lead by 59%
  • Improved the conversion rate by 167%
  • Increased CTR by 67%

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